How can expensive celebration wear be accessible to the common public?

Let's face it, Generation Z or the millennial generation is keener towards ‘accessibility’ instead of ‘ownership’. That said, environment-conscious consumers are ready to rent or share everything from cars, homes, books, to appliances. So, fashion is no exception. In the last few years, dress rentals are big thing and have become immensely popular among the masses. 

Furthermore, the fashion industry has earned a bad rep in the world for its impact on the environment, on other coexisting species, and natural resources. However, the pandemic has inversed the view of individuals toward consumerism, sustainability, and materialism. 

Earlier, the term fashion was all about being new, latest, and trending. But with the rising demand for ethical clothing- the 'rent your dress' phenomenon has taken the fashion industry by storm. In addition to this, the terms sustainable and ethical aren’t catchwords anymore. 

Fortunately, now renting a dress is no more for affluent people only! Anyone can borrow or rent the designer attire they wish to wear without investing a hefty amount on the item they may use only once. 

Hence renting is the new normal in these testing times and it is here to stay for long! With that being said, for the believer in the heirloom of wedding dresses renting may not be the ideal option.  

Before delving deeper into rental accessibility of expensive clothes, let’s shed some light on:

Why fashion is becoming a symbol of unsustainability!

The persistent advancements in technology have eased the way we do shopping presently as compared to the previous traditional modalities. With the help of a single click online, we are privileged to receive our favorite dresses at the doorsteps. This convenience acts just like a catalyst, pushing individuals to browse the internet for significant hours.

That said; with the festive season around the corner, fashion brands are all set up to give luring discounts on clothing to propel more individuals into buying their stuff. Consequently, a congregating number of people get intrigued in shopping more and more to brim their wardrobes.

But, were you acquainted that the production of each garment engenders the emergence of a lot of pollutants? Flabbergasted? Yes, this is indeed a true story and one of the major reasons for the fashion industry to get a bad rep. The pollution coming out from the textile enterprises is directly spilled into the environment, making it contaminated. Inhaling air which is chock-full of toxins can be damaging for us, finally leading to serious health issues.

However, this criticism cannot be outrightly thrown on the fashion industry, and being users we are also guilty at some part. These commercial enterprises are known to fulfill the demands of their shoppers and in return, we are just busy overflowing our closets.

After purchasing a bling dress, the usual tendency of most individuals is to wear them once on a particular occasion before they become part of the cabinets. These continue to remain here after it is realized that they don't fit anymore. The outcome is that they are thrown away. But, instead of showing the outside doors, these garments could have been utilized in other better ways.

How To Become Earth Friendly!

Luckily, with the evolution of startups, it is now practically feasible to access extravagant designer dresses from top brands at a meager cost. The wonderful part is that you don't have to own them. This strategy is also termed as sharing economy, which is becoming familiar amongst people with each passing day.

Contemplating what it is as you haven't heard about the term anytime before? Don't worry as we've got you covered! 

Throwing luminance; sharing economy is the process of exchanging assets or services without instigating any third parties. It typically heralds a peer-to-peer network with the involvement of only the private individuals. Additionally, the concept of sharing economy is largely implemented by well-renowned firms in the shape of OYO, Uber, Airbnb, and Neighbor-to name a few. 

The good news is that the same trend is being followed by some clothing brands too. Previously, costly dresses were worn only during particular events. Cut to today, the notion of renting is highly pursued, which allows a dress to be donned by 10-20 people before it is discarded. This extension in the life cycle of the existing garment prunes the burden of producing newer outfits. It is otherwise a significant way to preserve the environment as lesser amounts of pollutants are generated due to the lesser demands of the production of clothing.

In India also, the mania of online clothing rental is fast picking up momentum, with many individuals extolling its virtues. This growth is likely to soar substantially in the coming years. For your vital information; Designer Lehenga, gowns, sarees, jumpsuits, jackets, suits, tuxes, and sherwani are some of the items that are readily available for rent. You just need to choose the right platform for procuring them. 

Renting An Ensemble For Special Occasions Is Affordable? 

Probably, the answer is yes! Finding the best-fitted garment for any event can be a daunting task for people. And especially for women, it’s often a hassle to choose the clothes for the occasion as the market is flooded with so many choices, colors, and sizes of outfits. 

Here come the savior rental dress services- the concept is not only designed to address the gap in the fashion market but also making expensive designer couture accessible to the common public. In addition to this, the ultimate alternative to fast fashion is rental clothing as fast fashion is designed to create cheap clothes quickly. Plus, these rapidly produced garments are meant to be worn 2-3 times only, and end up in landfills, hence polluting the environment. 

Also worth noting, after the oil industry the second largest polluter in the world is the fashion industry. Apart from these hard-hitting facts, there are plethoras of other benefits also when you rent your wardrobe for any occasion such as:

• Easy on the pocket

The sizable investment any Indian brides make, or matter of fact, brides-to-be around the globe make is buying their wedding dress. However, a tight budget limits the option of choices, they may end up in the outfit they have not selected on the first go. So, if renting is in your mind then choices are endless and all within budget. 

Join the bandwagon of smart brides, don’t spend your savings on the outfit you will wear only once in your lifetime. 

• Designer Costume Is Accessible

Are you an ardent follower of the Sabyasachi sherwani worn by B-Town stars? But the price is too heavy for your budget, renting is your ideal solution. Be a millennial bride- it's good to save money on ensembles; instead of purchasing the attire that will be kept at the bottom of the closet perhaps will never see a light.  Being a couple, everyone is ready to gaze in the aisle, wear designer aesthetic attire and feel like a ruling queen & queen.

Why do girls have all the fun? Men can also look fashionable; the groom-to-be can also rent their costumes for the entire wedding functions like sherwani, churidar, dhoti, or kurta. Get the bespoke look that fits your style as well as budget – choose ace designer wear and walk the aisle with pride. 

• Free Of Ownership

As in India, wedding season is soon to arrive with band Baja and bang, you might adore a Manish Malhotra sherwani but if you indulge in investing the hefty amount in the outfit after the event how will you store it? Where will you keep it? And how many times in a year will you dry-clean the attire? Simply put it is quite a headache to store an expensive garment properly for years. But with the rental model, you are free of such hassles. Checkout poshrobe.com, they work hard to bring the expensive dresses accessible to all at your doorstep when you need it to use for your special occasion for your price. 

Say "I Do” In Greener Way- Feel Extravagance